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Are Facebook Promotions Getting an Update?

Looks like new Facebook Promotions guidelines may soon be released.

According to AllFacebook, an email sent out by Facebook sales representatives outlines the new rules.  In contrast to the old guidelines where promotions needed to be explicitly approved, promotions will no longer need prior written approval from Facebook. Basically, in regards to promotions, sweepstakes and contests on Facebook:

  • They no longer require prior written Facebook approval to administer a promotion on Facebook.

  • They no longer require a minimum media spend investment to support the promotion.